EXPLORE: Client Meetings and Revisions

You have made 5-10 thumbnails…

You will fill out the Meeting Notes that are in the EXPLORE assignment in the Your Brand: Artistic Process.

Share the .mp4 link to your 5-10 mock-ups and add to your Client Meeting Notes Sheet in the top box.

1. Go to the top right of Canva.com once your Initial Mock-ups Project is open.

2. Click on SHARE

3. Change the Dropdown to River HomeLink or Anyone with link…and can view (or can comment if you want),

4. Copy Link, the purple button.

Now it is time to have a “Client” Meeting

with a co-worker in class or a family member at home.

Attendees to Initial Client Meeting:

Fill out the names of the Attendees to your Client Meeting, including you (listed first).

Agenda for Initial Client Meeting:

1. You will share you 5-10 logo Mock-ups you have done digitally, in a program like Canva, or on paper.

   1. You will stay quiet and let the other person look and make their own judgments.

   2. They will pick their top 2 without hearing from you.

   3. They will share why they picked the top 2.

2. Do you agree with them? If not, try to convince them why they should like the one you like.

   1. Remember the Rules of Designing Logos:

      1. Describable, Effective with and without Color, Memorable, and Scalable.

3. Have a discussion about whether you should mash up the top two (meaning take the best qualities and combine them).

4. Then discuss what improvements can be made on the shape, text, graphic elements, color, etc.

Action Items:

What changes are suggested? 

Write them here to remind yourself when you go back to work.

Now… Do the same for them…

THEN… You are to go back to work designing.

1. Take the version you have decided upon and work that version up 5 more times.

   1. Different colors, different sizes, different configurations of the text.

      1. There are so many versions of one design…work it out to find what works best to get your idea across.

2. Let’s look at Color Symbolism. What do the colors you are using mean psychologically and is that what you want to portray?

   1. Look through this Color Symbolism in Branding Document.

   2. List out what your 2 or 3 main colors convey to the viewer in your meeting notes document.

Attendees to Final 5 Re-worked Logo Meeting:

Fill out the names of the Attendees to your Client Meeting, including you (listed first).

Final 5 Re-worked Logo Meeting Agenda

1. Meet back up with your co-worker and/or family members and decide which of those FINAL 5 will be the one.

2. Share what you learned about Color Symbolism

3. You will then do final details to and run through inclusion tests in the next lesson.